Andrés Andrade
AAWork
4 — 10

Kia Connect

A Revamped UX for Enhanced Ownership

Kia Connect is an innovative platform that unlocks a world of convenience and control for Kia drivers. It provides remote access to features and services that elevate the ownership experience, from starting your car remotely on a chilly morning to checking tire pressure before a long trip.

Kia tapped us to breathe new life into their dedicated Kia Connect webpage. To achieve this, we implemented a multi-pronged approach: Streamlined Navigation, Modernised the Look and Feel, Compelling Video Showcase, Pairing Guide, Future-Proofed Design.

By implementing these comprehensive strategies, we successfully transformed the Kia Connect webpage into a user-friendly and informative hub. Empowering Kia owners to maximise the potential of their cars and enjoy a more connected and convenient experience.

Agency
Innocean Berlin
Client
Kia Motors Europe
Role
Associate Creative Director

Credits

Compelling Video Showcase

To further elevate user understanding, we created a captivating promotional video. This video walks viewers through the key benefits of Kia Connect and showcases its features in action, making it easy for potential users to grasp the platform's value.

Human-Centric Design for Kia Connect

The foundation for Kia Connect's successful revamp was understanding user needs. Through surveys, interviews, and usability testing, we identified user goals and pain points. This allowed us to design an interface that caters to their specific needs,  whether finding existing features, exploring new functionalities, or accessing helpful tutorials.

We implemented a multi-pronged approach to enhance the Kia Connect webpage:

Streamlined Navigation: A complete overhaul of the page structure prioritizes user clarity. Kia owners can now effortlessly find the information they need.

Modernized Look and Feel: A fresh and visually appealing aesthetic enhances user engagement and aligns with Kia's brand identity.

Pairing Guide: A dedicated guide assists existing users in seamlessly connecting their vehicles to the platform.

Future-Proof Design: A flexible section showcases upcoming Kia Connect features, ensuring users are informed about the platform's expanding capabilities.

UI Elements and Animations

For the User Interface experience development we went beyond aesthetics, using a  strategic combination of usability, information architecture, and visual design to create an experience that is not only beautiful but also intuitive, functional, and engaging for users.