Every four years the world transforms into a huge football stadium. Traditions and rituals meet superstition and above all emotions that banish once the World Cup is over.
To celebrate the FIFA World Cup 2022, we created a global brand campaign that reflects this unusual, sometime weird but above all beautiful transformation most of us experience. ‘Inspiration. It’s in all of us.’
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Gabriel Mattar, Ricardo Wolff, Jack Christensen, Sebastian Pattis, Konstantinos Alexandrakis, Rowan El Goweiny, Jörn Ballentin, Allison Markert, Jungmoon Kang, Jonathan Hill, Mark Preston
Production: Stink Films
Director: Salomon Ligthelm
Post production / VFX