Every Four Years
Celebrating the crazy things that the World Cup inspires humanity to do.
Every four years the world transforms into a huge football stadium. Traditions and rituals meet superstition and above all emotions that banish once the World Cup is over.
To celebrate the FIFA World Cup 2022, we created a global brand campaign that reflects this unusual, sometime weird but above all beautiful transformation most of us experience. ‘Inspiration. It’s in all of us.’
Discover more on the website ↗
Client: Kia Motors Europe
Agency: Innocean Berlin
My Role: Associate Creative Director
Credits
Gabriel Mattar, Ricardo Wolff, Jack Christensen, Sebastian Pattis, Konstantinos Alexandrakis, Rowan El Goweiny, Jörn Ballentin, Allison Markert, Jungmoon Kang, Jonathan Hill, Mark Preston
Production: Stink Films
Director: Salomon Ligthelm
Post production / VFX
Slaughterhouse GmbH
Music/Sound
MassiveMusic Berlin
Other Projects
