Andrés Andrade

Every Four Years

Celebrating the crazy things that the World Cup inspires humanity to do.

Every four years the world transforms into a huge football stadium. Traditions and rituals meet superstition and above all emotions that banish once the World Cup is over.

To celebrate the FIFA World Cup 2022, we created a global brand campaign that reflects this unusual, sometime weird but above all beautiful transformation most of us experience. ‘Inspiration. It’s in all of us.’

Discover more on the website ↗

Client: Kia Motors Europe

Agency: Innocean Berlin

My Role: Associate Creative Director

Art Direction
Digital Activations

Gabriel Mattar, Ricardo Wolff, Jack Christensen, Sebastian Pattis,  Konstantinos Alexandrakis, Rowan El Goweiny, Jörn Ballentin, Allison Markert, Jungmoon Kang, Jonathan Hill, Mark Preston

Production: Stink Films
Director: Salomon Ligthelm

Post production / VFX
Slaughterhouse GmbH

MassiveMusic Berlin

Other Projects