Mocean is Hyundai's first ever car subscription service. For its launch in Europe we created the campaign: Subscribe to a car that doesn't own you.
My involvement was in the creation of several creative routes, their respective art direction and modular system which made possible data-driven targeting with parameters like weather and location.
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Gabriel Mattar, Timo Kanehl, Rohan Fernandes, Jo Quintanilla, Ichraq Sabbani.