Andrés Andrade
AAWork

Hyundai Mocean

Launching the first ever Hyundai subscription service in Europe.

Mocean is Hyundai's  first ever car subscription service. For its launch in Europe we created the campaign: Subscribe to a car that doesn't own you.

My involvement was in the creation of several creative routes, their respective art direction and modular system which made possible data-driven targeting with parameters like weather and location.

Discover more on their website ↗

Client: Kia Motors EU

Agency: Innocean Berlin

My Role: Freelance Creative Director

Campaign Concept
Creative Direction
Art Direction
Credits

Gabriel Mattar, Timo Kanehl, Rohan Fernandes, Jo Quintanilla, Ichraq Sabbani.

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