Andrés Andrade

Hyundai Mocean

Launching the first ever Hyundai subscription service in Europe.

Mocean is Hyundai's  first ever car subscription service. For its launch in Europe we created the campaign: Subscribe to a car that doesn't own you.

My involvement was in the creation of several creative routes, their respective art direction and modular system which made possible data-driven targeting with parameters like weather and location.

Discover more on their website ↗

Client: Kia Motors EU

Agency: Innocean Berlin

My Role: Freelance Creative Director

Campaign Concept
Creative Direction
Art Direction

Gabriel Mattar, Timo Kanehl, Rohan Fernandes, Jo Quintanilla, Ichraq Sabbani.

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