The History Of The Transporter

A Journey Through Time: Showcasing the Legacy of the VW Transporter

Showcasing all five generations of the Transporter was a cornerstone of the campaign.  To achieve this, I conceptualised a user experience with a meticulously crafted structure. Each section functioned as its own mini-exhibit, dedicated to a specific generation. Consistency was key – Introduction, Lifestyle Images, Information, Hotspots, and Gallery/Album – remained the same across all models. This uniformity served a crucial purpose: it facilitated effortless comparison between generations.

Users could easily navigate and visually identify the design and functional changes that had evolved over time, solidifying the Transporter's legacy of constant innovation.

UI Concept: A Trip Through Time in the Iconic Bulli

The user interface (UI) design played a central role in transporting users on a historical adventure through the Transporter's legacy.  It revolved around a clever concept – the actual dashboard of the beloved T1 "Bulli".  This instantly recognizable element served as a nostalgic time machine.  By clicking on specific values on the speedometer, users could navigate through different eras, seamlessly exploring each Transporter generation from the 1950s all the way to the present day.

The speedometer functioned as a visual timeline, offering an intuitive and engaging way to explore the Transporter's evolution.