In 1942, Anne Frank moved into a secret annex concealed by a custom-built bookcase. 80 years later, people are facing growing antisemitism, racism and inequality.
To fight this, the iconic bookcase was transformed into an AR portal allowing users to step inside the true-to-life rooms of Anne Frank and four young people suffering modern day persecution.
Room 4 · Majd
Gabriel Mattar, Ricardo Wolff, Reinier Gorissen, Marlon von Franquemont, Anna Nowak-Otto, Allison Markert, Bruno Oppido, Gonçalo Martinho, Leon Celay, Antonio Neto, Javier Granados, Juan Kebork, Quynh Tran Khanh, Hajra Tariq
App Development: Media.Monks
Music Composition: Massive Music Berlin
Director Documentaries: Ted Alkemade
Stills: Yvette de Wit
DOP Documentaries: Bob Alkemade
Director Teaser Film: Johan Kramer
DOP Teaser Film: Wouter Westendorp
Docu Illustrations: Rik Nieuwdorp
Director Teaser Film: Johan Kramer
DOP Teaser Film: Wouter Westendorp
VO Artist Teaser Film: Elliot Page
Photography Folders: Sven Shrader
Cannes Lions
Digital CraftBronze Lion
Brand ExperienceShortlist
DesignShortlist
Mobile VRShortlist
D&AD
EntertainmentYellow Pencil
Graphic DesignWood Pencil
ExperimentalWood Pencil
Digital DesignWood Pencil
DigitalShortlist
ADC Global
Interactive VRSilver Cube
Design for GoodSilver Cube
Experimental DesignBronze Cube
UX DesignBronze Cube
One Show
Online FilmsMerit
InteractiveMerit
Digital DesignMerit
Eurobest
Digital & Interactive DesignSilver
Digital Craft/UIShortlist
Experience DesignShortlist
ADC*E
Interactive & Mobile Silver
ADC Germany
Online/Hybrid ExhibitionSilver
Creative Use of UXBronze
Interface Design/ APP Bronze
AR ExperienceDistinction
Creative Use of TechDistinction
Room InterventionDistinction
Immersive WorldDistinction
PlatformDistinction
ADCN
ADCN MembersGold
Digital AR & VRSilver
Comms. ExperientialBronze
Comms. Digital CampaignsBronze
Epica
Public Interest/SocialBronze
Lovie
The People's Award
Best Inst. or experienceGold
Mobile & Experiential Gold
Cresta
Brand AR/VRGold
Digital CraftSilver
Branded Apps/GamesSilver
Creative TechnologyBronze
Webby
People Voice Winner 2022
Best Use of AR 2022
FWA
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